What do you do and why do you do it?
Rossario George is growing lifestyle brand that sells clothing, shoes, home accessories and beauty. The brand is a labor of love. It allows me to tap into my love for a most beautiful life and share my vision with others. Its why we are a LIFESTYLE brand and not a FASHION brand. We are so much more and as time goes by, I look forward to contributing to the world in a number of ways. Giving back to what inspires me is my goal.
How does what you do benefit others?
In a world were things can get ugly Rossario George is here to remind everyone that it’s a beautiful thing. Rossario George is and always will be a force for good and positivity.
Describe your career journey and how it led you to where you are now.
Let’s start by saying this has not been an easy journey, but it’s been one I would never not have. I have been blessed with a circle of people who look out and guide me toward the path of light. Every year brings new challenges and new blessings. This journey began when a company named Vida reached out to me to be a designer for them and from there, I decided to create my own brand (still work with them and you can shop my Vida collection of clothing, wraps and more here:
What are your goals?
To be the first AFRICAN-AMERICAN global dominate lifestyle brand and most importantly become a global force for positive and long-lasting change for the environment and for the people affected by it.
What are your inspirations?
My family, the memory of those no longer with us and the beauty around us all.
If you could have one superpower to help you further your purpose, what would it be and why? How would you use it?
I love comic books, so this is an easy question for me. I would love to have the powers of Storm (of the X-men). To be able to fly and change the weather as you see fit would be my dream power. I would love to be able to fly and see every part of the world on my own power and to bring resources to areas that lack them. I may never have these powers for real, but I do plan on doing what I can on the resources that reality brings.